ABSTRACT
This research presents an overview of the film distribution changes caused by the COVID-19 impact on Taiwan's cinema market and shows a preliminary comparison between numbers of film released, the number of theaters, screening days, tickets sold and box office and film production countries during the period. The goal of this study is to address the factors that affect the strategy to engage the present film distribution market in Taiwan. The result indicates there are significant differences between film release stage and box office. It is proposed for applying an appropriate reduction in Hollywood films' release, such as total quantity control. The result provides domestic films with opportunities to arrange a movie release schedule. This study explores further film distribution policymaking research. © 2023 Author(s).